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Exhibition Online

The sourcing functions of the Hong Kong Electronics Fair (Spring Edition) website have been enhanced to become a year-round Exhibition Online for the electronics industry where exhibitors and non-exhibitors can engage industry buyers. The website traffic and enquiries have recorded significant growth after revamping. 1

Industry-specific Vertical Portal

Extension of physical trade fair to online for engaging electronics buyers

Enhanced Sourcing Functions

Buyers can source industry-specific products for better matching results

Extensive Industry News

Updated market and industry news available which attract buyers to visit repeatedly

Expand Promotion Channels

Leverage HKTDC’s advantages on its app, search engines, social media, etc. to reach more industry buyers

Priority Referrals to Buyers

Take advantage of the HKTDC’s suite of business matching activities to reach potential buyers

New Advertising Opportunities

Make use of the ‘Product Highlights’, and ‘Banner Ads’on the homepage and ‘Priority Listing’in the search results page for better exposure

Onsite Promotion

Onsite promotions at trade fairs to attract buyers source from Exhibition Online platforms all year round

Social Media and E-newsletters Promotion

Social media feeds and e-newsletters featuring product highlights and market insights are sent to buyers regularly to encourage them sourcing from Exhibition Online platforms via multiple channels all year round.

Our buyer enquiries have surged 100% and we receive 50-60 enquiries daily in which the business matching is pretty accurate.

EMI Asia Limited (Hong Kong)
Mr. Ted Chan, Sales and Marketing Executive

The reputation of HKTDC has helped boost the company’s exposure after the fair.

Dongguan Shi Yuancheng Zidonghua Kaji Co, Ltd.
(Mainland China)
Ms. Penny Chan, General Manager


Advertising Package

Advertising Fee

Exhibition Online One-year Promotion Exhibitors enjoy 20% off

HK$17,800 / US$2,750 up

Product Highlights Section on Exhibition Online Homepage

HK$35,000 / US$5,390

Middle Banner on Exhibition Online Homepage

HK$40,000 / US$6,160

Bottom Banner on Exhibition Online Page

HK$15,000 / US$2,310

Priority Ranking on the ‘Keyword Search’ / ‘Category Browsing’ Results Page

HK$3,000 / US$470 up

Exhibition Online is approved by the Trade and Industry Department for ‘SME Export Marketing Fund (EMF)’ 2

Starting from January 2020, the maximum cumulative grant per enterprise has been increased to HK$800,000

Physical exhibition fee and Exhibition Online advertising fee can apply for funding separately

Qualified enterprises will receive half of the relevant fees

1 Monthly visitor sessions, sourcing enquiries and overall page views were figures of Hong Kong Electronics Fair (Spring Edition) Online from April 2018 to March 2019.
2 Applicable to Hong Kong suppliers only. For more information, please visit www.smefund.tid.gov.hk

Fair Catalogue and
Thematic e-Magazine Advertisement

I
Fair Catalogue Advertisement


HKTDC Electronics is the official magazine of the Hong Kong Electronics Fair (Spring Edition), featuring event details and exhibitor lists. Distributed free at the fairground, it is a highly effective channel to reach visiting buyers.


Print

  • Directly mailed to quality buyers selected from the HKTDC database

  • Displayed at the business centres and receptions of selected hotels in Hong Kong

Online

APP

 


Exhibitors can insert fair label with their booth numbers to draw buyers’ visits

II
Thematic e-Magazine Advertisement

Consumer Technology Thematic e-Magazine

  • Highlight hot products in dedicated thematic e-Magazine to reach out target buyers

  • Available online and in App version for free browsing and download

  • Readership of 321,000


O2O Product Display + Online Promotion

You can draw the attention of buyers and attract them to visit your booth via product displays at the high-traffic location. Buyers can scan the QR codes on the showcases to browse the product information online and conduct instant transactions. You will receive a list of buyers who scanned your codes for further business discussions.



‘Consumer Technology’ Thematic Product Display + e-Magazine Package

  • Buyers can browse product information via e-Magazine with readership of 321,000


Island Showcase Product Display

  • Buyers can browse product information online


Cubic Showcase Product Display

  • Tailored for promoting products available for small order quantities between 5 to 1,000 units. Buyers can also conduct instant transactions with suppliers directly online

 

Onsite Advertising 3

I
Interior Advertisements

 

Lightbox ads

Banner ads


Banner ads above booth inside hall

Escalator ads


II
Buyer Touch-point Opportunities

 

Battery charger ads

Tote bag ads or inserts


 
3 Only exhibitors are eligible to place onsite advertising items. Please contact HKTDC sales representative for advertising details. All items are subject to stock availability.
4 Due to limited inventory of onsite advertising items, exhibitors are required to submit applications to HKTDC by the intention deadline which include a duly signed copy of the HKTDC Advertising Order Contract, Intention Letter and a deposit of at least 50% of the advertising fee. If more than one application is received for a particular item, repeat application has priority over new applications of the item. Otherwise, allotment will be arranged by way of ballot. Successful applicants will receive a confirmation letter from HKTDC, and the balance payment of the confirmed advertising item must be received by HKTDC within 5 working days from the issue date of the confirmation letter. Applications received after the intention deadline will be handled subject to stock availability on the first-come-first-served basis.
5 All applications must be submitted to HKTDC no later than the application deadline. Exhibitors have to submit to HKTDC a duly signed copy of the HKTDC Advertising Order Contract and full payment of the concerned advertising fee. HKTDC reserves the right to amend or refuse any advertisement.